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Our SEO approach uses proven tactics based on real data to get long-lasting results.
We’ll boost your online presence, bring more potential customers to your website, and get your service business ranking higher on Google.
Search Engine Optimisation (SEO) is the key to increasing your website’s visibility on search engines like Google, ensuring that potential customers in your area can easily find your plumbing, home cleaning, or other service industries when searching online.
At Everyday Digital, our proven SEO strategies can help elevate your website’s search rankings and drive more relevant traffic to your site. From in-depth keyword research to on-page optimisation, link building, and local SEO tactics, we employ a comprehensive approach tailored specifically to your business goals.
Our strategy revolves around pinpointing the exact keywords your target audience uses, ensuring your business stands out prominently in search results.
For instance, a business offering technical support services would benefit more from focusing on “IT support” rather than “IT services.” The rationale behind this choice is clear: “IT support” typically has a higher search volume, indicating that more users are specifically looking for support solutions rather than general IT services. This distinction is crucial because ranking for a keyword with a higher search demand means capturing a larger, more targeted audience actively seeking the exact services you offer.
For a cleaning company, targeting a keyword such as “eco-friendly cleaning services” could be more impactful than a broader term like “cleaning services.”
But, why?
“eco-friendly cleaning solutions” attracts a specific segment of the market interested in sustainable cleaning options, likely leading to higher engagement and conversion rates from searches.
Everyday Digital are an SEO focused company. We are strong believers in the benefits of search engine optimisation for local service businesses. Through through keyword research, to building content and optimising your website – we are here to help your business grow.
Our ‘Essentials’ offer consists of a a full Google Business Management service, optimising and managing your business profile regularly. Once we have this in order, we recommend our Local SEO package. This is where things really begin.
The first step to winning new customers is being seen.
SEO propels your website up the search engine rankings, putting your business front and centre when potential customers are looking for the services you offer.
More visibility means more traffic to your website.
But not just any traffic—SEO helps attract the kind of visitors who are most likely to convert into customers.
By targeting specific keywords related to your services, people landing on your site are those looking for exactly what you provide.
By making your site more relevant and accessible to your target audience, you’re not just attracting visitors—you’re attracting potential customers.
SEO strategies are designed to guide these visitors through your site, making it as easy as possible for them to book your services.
From your Google Business Profile to your website, our Local SEO Services help your business attract more local relevant searches.
Optimise your websites pages and content to improve visibility and rank on Google for the keywords we target.
Building link building campaigns to increase your sites authority. From citations & web directories to reputable websites.
The bits you don't see. From fixing error codes to improving site speed, technical SEO is an unsung hero at times.
Monitor how your business is doing with an SEO audit. Find errors, find gaps, find out what your competition is doing.
Blogs are a fantastic tool to help surge traffic. Our content marketing services can create a steady stream of content, with the intent of increasing targeted traffic.
Everyday Digital is built on transparency. There are so many businesses out there that have been burnt by SEOs promising the world. That’s why Everyday Digital believe in clear communication, no fluff, no jargon – just honest, regular insights and updates.
We win, when you win.
SEO is a long term investment for your business. It’s only right we are just as invested in your success as you are. Your goals become our targets. We want to see your business grow.
We’re not just another SEO company, we’re partners.
The SEO industry is rapidly changing. With Googles new updates against AI-generated spam, their incorporation of AI into search, and the ongoing competition in SEO, we stay proactive, testing new strategies on our demo websites to keep ahead.
Our SEO services can be applied to service businesses around the UK.
But here are just some areas we target based on our location:
Local SEO is a strategy that optimises a business’s online presence to appear more prominently in local search results.
For a plumber in Cardiff, this means taking specific actions to ensure that when people in Cardiff search for plumbing services, the plumber’s business shows up near the top of search results, ideally in the “Local Pack” (the box of local business listings that appears at the top of Google search results).
SEO boosts your local service business’s visibility on Google search and maps, making it easier for locals to find and choose their services, leading to more customers and an edge over competitors.
The simple answer is no. We can never guarantee anything in marketing, in particular SEO. Googles algorithm changes all the time. There are many other factors that come in to play.
To see the benefit of SEO, we typically say 3-6 months for local service businesses. It really is situational and there are cases where it will take 12 months.
It’s a rubbish answer, but just like everything in marketing, ‘it depends’.
SEO is a long term investment. We currently don’t offer a ‘one off’ SEO bundle as SEO is a continual process.
Our packages require a commitment of 6 months, and are on-going monthly after that, subject to review.
If there is a one off you require, get in touch and we will see what we can do.
We provide 3 packages.
Our first package is Google Business Profile management. We take care of everything you need to keep your profile optimised and maintained.
Our second package, our Local SEO Pro package, includes Google Business Profile Management and website optimisation. We will build and optimise specific pages on your website, and include our reputation management services.
Our third package includes link building, advanced reputation management, in addition to our other package offerings.
Yes, SEO can be highly effective for small businesses, helping them compete with larger companies by improving online visibility and attracting more targeted traffic, which can lead to increased sales and growth.
As a Freelance SEO, you don’t have to wait weeks for a reply. I’m a phone call, text or email away. Additionally, we use different techniques to other SEO companies, and as we focus specifically on local service businesses and have plenty of websites across different industries we actively use for testing, we know what works.
Yes. Whilst we will do the heavy lifting, there’s often a fair amount of involvement at the start of the process.
We want to understand your business, your goals, your opinions on keyword selection and content creation.
We will provide monthly updated and reports too, to ensure you know exactly what’s going on.
We measure our results through extracting data from multiple sources such as Google Analytics 4, Google Search Console, and our SEO tracking software.
Our advanced package also supports user behaviour tracking and reports to provide a detailed insight into how prospects use your website.
You can start with SEO on your own using online resources and tools. However, for more complex strategies and to maximise effectiveness, hiring a professional might be beneficial, especially for competitive markets or specific technical optimisations.
Our blog has valuable information that will help you understand specifics of SEO, and ways in which you can do SEO yourself.
