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Client name: The Green Giraffe Day Nursery
Sector: Childcare & Early Education
Location: Cardiff Central, Cardiff Bay, Penarth, Canton and Cathedral Road
Service Provided: Local SEO, Google Business Profile Optimisation, Reputation Management
Timeframe: 6 months
Andrea, Owner of The Green Giraffe Day Nursery, provided a video testimonial for this project.
If you’d prefer to read about the case study, continue below.
Despite being a trusted name in childcare across Cardiff, The Green Giraffe weren’t showing up for any of the high-intent searches local parents were typing into Google. Here’s what we uncovered:
No rankings for key terms like:
“nursery near me”, “nursery Cardiff”, “day care Penarth”, “childcare Canton”, “best nursery in [area]”
4 out of 5 Google Business Profiles were unclaimed
Generic info or no info in listings – no descriptions, no services listed, no photos
Review profiles were weak, with fewer than 10 reviews per site and no review strategy
Removal of fake Google reviews
Multiple listings had errors or duplicates, causing confusion and reducing trust
They were being outranked by newer, smaller competitors who had simply filled in their listings properly
The Penarth nursery didn’t appear in search at all
The goal was to clean up their presence, earn trust with Google, and build visibility as soon as possible. And, whilst this can be a long game, it wasn’t for this business.
Here’s exactly what we did:
Claimed and verified all 4 unclaimed Google Business Profiles
Set up accurate categories, services, descriptions, business hours, and attributes
Wrote unique local descriptions for each location to target area-specific searches
Added high-quality branded photos and regular content updates
Built out local citations and fixed inconsistent listings across directories
Trained staff on how to collect Google reviews using QR codes, email templates, and phone scripts
Created a reputation management playbook to help management introduce review requests naturally during key parent interactions
Scheduled Google Posts to keep each profile active and optimised
Tracked local rankings using heatmaps to monitor performance and spot gaps
Within just a few months, the impact was clear across all five locations. The Green Giraffe went from unclaimed, inconsistent profiles to full visibility on Google Maps, and a major spike in enquiries followed.
Key outcomes:
All five nursery locations now rank in the top 3 on Google Maps
Penarth went from completely invisible to ranking top 3 in every surrounding area
Enquiries rose significantly across all locations
In multiple locations, calls jumped from 12 per month to over 40
Call volumes got so high, staff asked for numbers to be redirected to head office
Over 20 new Google reviews collected across the group
Consistent listings helped build trust with both parents and Google
Emily, Regional Manager
The Green Giraffe didn’t need a brand overhaul, they just needed to get found where their audience was searching – Google Maps.
With the right local SEO setup, consistent listings, and a review process that fits into their daily routine, they now dominate Google Maps across Cardiff.
If your business isn’t showing up where your customers are searching, time for a Local SEO campaign?