If you’re looking to attract more local customers to your business, you don’t need to spend hours on complex strategies. Local SEO (Search Engine Optimisation) is all about making your business easier to find by people in your area. Here are five quick fixes you can make today to improve your local visibility and get noticed by potential customers.
1. Claim Your Google Business Profile
Your Google Business Profile (formerly known as Google My Business) is one of the most powerful tools for local SEO. If you haven’t claimed yours yet, you could be missing out on customers searching for businesses like yours.
- Visit Google Business Profile and claim or create your profile.
- This profile helps your business appear in local searches and on Google Maps, making it easier for customers to find you.
- Once claimed, complete your profile with accurate business information, your opening hours, and a short description of what you do.
2. Check Your NAP Details
NAP stands for Name, Address, and Phone number. These details need to be consistent across your website, social media, and online directories. Inconsistent information confuses both customers and search engines.
- Check your website, Facebook, Yelp, and any other online listings to make sure your NAP details match exactly.
- Search engines trust businesses with consistent information and are more likely to rank them higher in local results.
3. Add Photos to Your Google Business Profile
Photos make your business more appealing and help customers know what to expect. A well-optimised profile with high-quality photos can set you apart from competitors.
- Upload recent photos of your storefront, team, products, or services.
- Google loves profiles that stay active and fresh. Plus, images can attract more clicks and engagement.
- Include photos that showcase your unique personality, such as a friendly team photo or a picture of your workspace.
4. Ask a Recent Customer for a Review
Positive reviews build trust and help your business rank higher in local searches. If you’ve recently made a customer happy, now’s the time to ask them to share their experience.
- Send a quick email or text to a recent customer with a direct link to your Google review page.
- Businesses with more reviews—and better ratings—are more likely to attract clicks and customers.
- Make it easy for customers by providing a direct link and thanking them for their feedback.
5. Respond to Customer Reviews
Customer reviews are not just for potential customers—they’re also an important signal to Google. Engaging with reviews (good or bad) shows that you care about your customers.
- Log in to your Google Business Profile and respond to recent reviews. Thank customers for positive feedback and address any concerns raised in negative reviews politely.
- Responding to reviews builds trust and can improve your search rankings. It’s also a great way to strengthen relationships with your customers. You may even turn a 1 star review into a 5!
Start Boosting Your Local SEO Today
Improving your local SEO doesn’t have to be complicated. Make these small changes and give your business a quick boost in local search rankings and make it easier for customers to find and choose you.
If you’re ready to take your local SEO to the next level, feel free to get in touch with us. We’re here to help!
I’m Calum, Owner of Everyday Digital.
I write about Local SEO, Google Business Profile and how businesses can get found on Google to increase their leads.
